OMNI by Tom Fereday

OMNI reinvents the traditional breeze block to offer an entirely new approach to building and interior design. By transforming the breeze block form to provide a faceted modular block, OMNI allows for a multitude of new and innovative applications to be built and designed. Offering both straight and 45-degree angles to be achieved simply by flipping the brick, OMNI was designed and proportioned to allow for an array of angular forms to be created including but not limited to L shaped walls, undulating surfaces, columns and even coffee, dining and bar tables.
The OMNI breeze block is a dry pressed cement block requiring no firing or high energy processing. OMNI is offered in off white, grey and black colours and is available worldwide.

What was the design brief and how did you interpret it?
In collaboration with Earp Bros the brief we set ourselves was to reinvent the traditional breeze block for the modern-day environment. By considering and experimenting with the traditional form of the breeze block we were able to entirely re-imaging the product and its potential application.

How does your project demonstrate a progressive approach to architecture and/or design?
By addressing the potential for the possibility of new applications other than just straight feature walls the OMNI block entirely re-invents the category opening up opportunities for designers to interpret it’s use for both indoor and outdoor application. The registered design is both novel and practical allowing for greater flexibility within the built environment.



What aspects of this project make it a true stand-out in its category?
OMNI re-invents the traditional breeze block to offer entirely new applications to the previously limited market. The exciting opportunities of the design are presented to the interior and architecture market, encouraging designers to play and engage with the possibilities of the product to reimagine the built environment.



Can you tell us a bit about how you came to design a Breeze Block for Earp Bros? What was your brief for this project?
In collaboration with Earp Bros the brief we set ourselves was to reinvent the traditional breeze block for the modern-day environment. By considering and experimenting with the traditional form of the breeze block we were able to entirely re-imaging the product and its potential application.

What is your design approach and philosophy?
I try to develop products based on the principle of honest design, conveying a design process which celebrates the materials and manufacturing processes behind furniture and products to design from the inside out. By using the materials and environment as a positive design constraint I try to guide intelligent and thoughtful design outcomes which connect with people through natural materials, tactile finishes and unique design.

Images by Jason Busch Photography

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